We (used to) build excitement!

pontiac_today
So, Pontiac’s going away. Always sad to see a brand disappear, but Pontiac has been kind of off its game for years now.

I’ve never cared for Pontiac’s tall triangle logo, any more than I care for the trademark Pontiac double air intake device (which lately looks like a cheap take on a BMW). The sleek logomark is meant to invoke an arrowhead (which I didn’t realize until someone pointed it out). Pontiac has moved away from its more obvious original Native American imagery:
pontiac_old_skool

The cars themselves always seem to have bulbous protuberances and cheap textures (e.g. the oversized foglights you see on the Grand Prix, or the wacky black honeycomb meshes on the aforementioned air intakes). You can see it starting back in the day:
70s

In the GM family, Pontiac was always supposed to be a step up from standard Chevys and a step down from Buicks and (now also defunct) Oldsmobiles, and they definitely used to be. Check some of their early models — “Wide-Track” wheels were differentiators for Pontiac; their cornering abilities were touted, which helped establish their performance pedigree that really took off later with the GTO:
pontiac_old_cars

Now when I think Pontiac, I think of Trans Am product placement — the late seventies brought us Smokey and the Bandit and the early eighties gave us K.I.T.T. from Knight Rider:
cheesy

Pontiac has had some cool bird decals though:
birds

And their “Judge” branding (from 1969) is rad:
judge

The Pontiac name also reminds me of the recently released (then yanked) GTO (a re-badged Australian Holden Monaro), which looks utterly boring compared to the original (but is probably still fun to drive):
gto

And then there’s the Fiero — the less said about it, the better, although it was a huge seller. Rock. On.
fiero1

As ugly as it was, it doesn’t scrape the aesthetic depths of the Aztek (or “Ass-Tech,” as I call it). You couldn’t plan a vehicle that ugly — some theorize that two aesthetically challenged teams created it, each starting at one end, and met in the middle:
asstech

The Solstice convertible (and recently released hard-top) are interesting looking, although I think Saturn did a better execution with their Sky — it’s built on the same platform, but it looks less like something that’s melted in the sun:
sky_solstice

The sub-brand logos all look firmly stuck in the 1980s - loaded with cheesy heavy-metal-band angles and chest-beating, fist-pumping bravado (okay, not so much the Bonneville). There’s little subtlety here:
models

Rest in peace, sweet Pontiac.
excitement


Comments

  1. Chris Radcliff | April 27th, 2009 | 12:38 pm

    Another beautiful overview. Thanks, Jesse!

    My very first Hot Wheels car was a (70s) Firebird. I loved that thing until it was a dull metallic lump, but that bird decal was forever etched into my young brain.

    Still, such a long history of terrible design. The Aztek *shudder* was just the culmination of all that bad aesthetic juju. I was pleasantly surprised by the Solstice, though, because it reminds me of an old Shelby Cobra. (I certainly hope whoever designed it has gone on to a company that’s better able to appreciate them.)

  2. Brad Fults | April 27th, 2009 | 1:44 pm

    The Solstice/Sky designer now works for Tesla: Franz von Holzhausen.

  3. jessemellon | April 27th, 2009 | 1:51 pm

    Art Center grad — figures. That school turns out some amazing designers.

  4. leefur | April 29th, 2009 | 11:34 am

    Oh, now that he’s an Art Center grad, he’s amazing, hmm? :) (you said above that his design looks like it ‘melted in the sun’, afterall)

    This is a fantastic article again, Jesse, and the production value keeps going up.

    I love that orangey Firebird logo! Rock ON!

    I had two (count ‘em) Grand Ams, an ‘88 and an ‘00. I loved those cars. They were each a bit plasticy but damn if they weren’t dangerously fast. So fast, in fact, that I totalled the latter one hitting 90 on the Key Bridge (the engineering was better at going than stopping).

  5. jessemellon | April 29th, 2009 | 11:46 am

    I said The Art Center turned out some amazing designers (it’s a hotbed for car design, specifically). While the Solstice is indeed melty, I conceded that it’s “interesting.” :)

  6. GTO lover | December 14th, 2009 | 7:09 am

    my first car was the 69 goat, and i like the modern one in brazen orange, but i can’t say the montana or the aztek was ever going really sell. i’m sad ponitac was going away, but hte sunfire, aztek, and montana caused it.

  7. GTO lover | December 14th, 2009 | 7:11 am

    I relly liked the 69 goat, but the aztek and the montana were never going to sell. the sunfire wasn’t too popular, but the aztek is the realson ponitac is going away. i might buy the modern gto in brazen orange, because that one is pretty cool.

  8. leefur | December 15th, 2009 | 8:41 am

    ^ Weird…

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